November 26, 2010

Internet-based booking engines are the fastest growing distribution channel in today’s air travel industry. They allow direct retrieval of information on flights and enable passengers to book without assistance of a travel agency or the call centre, cutting distribution costs. We are proud to announce the launch of the new quintessence Web Booking Module for booking seats and services in the KRONOS service inventory system.

The Web Booking Module (WBM) can be embedded directly on the home page of the airline. Site-visitors are routed to the booking engine, whereas the high-grade customisation makes this transition invisible. The uncomplicated booking process includes four steps:  logging in, seat and service  selection, “shopping basket” overview where also the contact data can be edited, and payment. It is up to the airline to decide, whether it should be possible to create new service bookings on-line.  Besides, two user modes are available – one for regular customers and the other one for agencies. Seats can be selected from a valid seat map supported by labels that indicate seat properties and availability. Additional seat information pops up, as the user hovers the mouse over the seat map. Prices are constantly updated and price categories can be displayed depending on the type of the passenger giving access to discounted fares. A real time connectivity to a credit card clearance agency speeds up the payment process. After the payment has been successfully completed, the customer or the agency receives an automatically issued booking confirmation.

As already mentioned, the WBM is to a large extent customisable. The application is equipped with an integrated Content Management System, which allows to control texts that appear in the user interface. It is also used to tailor the graphical design and styles, as changes can be applied directly to the included CSS file.  The airline defines the log-in data, services and service clusters, the content of drop-down lists showing available airports and tour operators. On the grounds of its own customer experience, the airline decides, whether the input of the flight number in one string with the carrier code should be considered acceptable, whether passenger’s age or birthday should be requested, what contact data should be mandatory, and many other subtleties.

The Web Booking Module is a perfect opportunity to leverage the Web as an additional distribution channel and increase sales with ancillary services.

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